The Digital Marketing Expertise Training is a comprehensive program designed for professionals who want in-depth knowledge of digital marketing strategies, tools, and practices. Participants will specialize in core areas such as SEO, SEM, social media marketing, email marketing, content management, and data analysis. By the end of the program, participants will gain the skills to effectively manage digital marketing campaigns and will be eligible to receive a Digital Marketing Expert Certificate.

Training Content

  • The Evolution of Digital Marketing and the Journey from 4Ps to 7Ps

  • Consumer Mindset and Digital Decision-Making: Why Do People Buy?

  • Increasing Engagement in the Digital Journey: The Promotion Mix in Digital Marketing

  • Exploring Digital Marketing Trends and Identifying Potential Opportunities

  • Goal Setting, Segmentation, and Sector Analysis

  • Developing a Digital Marketing Strategy: Step-by-Step Planning and Performance Measurement

  • The Power of Data Analysis – Practical Tools and Sample Programs

Benefits of the Training

  • Acquire the ability to develop and implement digital marketing strategies

  • Manage effective marketing campaigns on SEO, SEM, and social media platforms

  • Optimize digital advertising budgets and achieve strong ROI (Return on Investment)

  • Gain knowledge and skills in website and content marketing

  • Analyze and measure the success of digital marketing campaigns

  • Stay up to date with the latest digital marketing trends

  • Build a professional career in digital marketing

  • Stand out in the industry as a certified digital marketing expert

Who Can Participate?

  • Marketing and sales professionals

  • Those aiming for a career in digital marketing and content management

  • Social media managers and advertising professionals

  • E-commerce managers and business owners

  • Employees in advertising agencies

  • Web designers and SEO specialists

  • Any professional interested in gaining knowledge about digital marketing