Strategic Marketing Management Training is a comprehensive program designed to help brands develop the strategies they need to gain a competitive advantage in the market. Participants will enhance their strategic thinking skills in areas such as market research, target audience analysis, product positioning, and branding. This training equips them with the knowledge and skills to create and implement marketing strategies, enabling them to manage their company’s marketing activities more effectively.

Training Content

  • What is Strategic Marketing Management? Key Concepts and Processes

  • Developing Marketing Strategies: Market Research and Target Audience Identification

  • Market Segmentation and Targeting Strategies

  • Product Positioning and Branding Techniques

  • Competitive Analysis and SWOT Analysis

  • Value Proposition and Differentiation Strategies

  • Digital Marketing and Social Media Strategies

  • Sales Channels and Marketing Communication Plans

  • Measuring and Evaluating Marketing Performance

  • Innovative Marketing Methods and Emerging Trends

Benefits of the Training

  • Gain the ability to develop and execute marketing strategies

  • Create effective strategies to stand out in competitive markets

  • Conduct accurate target audience analysis and build focused marketing plans

  • Adapt marketing strategies to digital platforms

  • Acquire in-depth knowledge of branding and product positioning

  • Analyze marketing performance and optimize results

  • Stay aligned with new marketing trends and uncover strategic opportunities

  • Strengthen the company’s marketing capabilities and drive sustainable growth

Who Can Participate?

  • Marketing and sales managers

  • Brand and product managers

  • Strategy development and planning teams

  • Digital marketing professionals

  • Business owners and entrepreneurs

  • Market research specialists

  • Professionals aiming to grow their careers in the field of marketing