Social Media Management and Strategy Training is a comprehensive program designed to equip participants with the skills to effectively use social media platforms, create compelling content, and develop digital marketing strategies. The training covers key areas such as social media strategy development, content planning, ad management, analytics, and community engagement. Supported by current trends and successful case studies, participants will gain the knowledge to build a strong presence in the digital landscape.

Training Content

  • Fundamentals of Social Media and Digital Marketing

  • Creating a Social Media Strategy and Identifying Target Audiences

  • Content Marketing and Creative Content Strategies

  • Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)

  • Social Media Advertising and Campaign Management

  • Social Media Performance Analysis and Reporting

  • Community Management and Engagement Strategies

  • Crisis Management and Handling Negative Feedback

Benefits of the Training

  • Develop effective strategies across major social media platforms

  • Create content plans tailored to target audiences

  • Use social media advertising tools efficiently

  • Monitor and report performance using analytics tools

  • Strengthen community management and customer engagement

Who Can Participate?

  • Digital marketing specialists and social media managers

  • Entrepreneurs looking to promote their business or brand online

  • Company executives and marketing professionals seeking to enhance social media strategies

  • Content creators and influencers

  • Anyone interested in learning social media advertising and analytics tools